Monkfish Creative.
We make brands more interesting.
Monkfish is a Tokyo-based creative studio founded by journalist Gabrielle Doman.
We work with brands and organisations to find the good stuff, figure out why people should care, and tell the story properly.
PR · Copywriting · Content · Strategy
Experience includes.
A few things we've made.
Monkfish Creative is new, but Gabrielle Doman isn't.
Before founding Monkfish, Gabrielle spent two decades working across journalism, PR, marketing and communications in Japan and internationally. Here's a selection of the work she's led, alongside projects delivered through Monkfish.
Visit Gunma
Research · Strategy · Positioning · Content
A tourism strategy designed to position Gunma beyond its obvious attractions and give international visitors a reason to look twice.
JNTO
Editorial Direction · Project Management
Managing editorial direction, content planning, scheduling, quality control, stakeholder feedback and deadlines to create a microsite designed to showcase luxury Japan to international travellers.
Pacific Table
Brand Storytelling · PR · Art Direction
Campaigns and communications designed to give an international audience a reason to care about a new Yokohama hotel.
Westin Yokohama
B2B Comms · Copy · Design· Project Management
A total overhaul of The Westin Yokohama’s MICE sales materials. Our 24-page brochure showcases the hotel, its meeting spaces and Yokohama itself.
Luxurique
International PR · Media Relationships · Thought Leadership
Earned media coverage secured in Washington Post, National Geographic, Forbes, The Wall Street Journal, The Independent, Reuters, AFAR, Robb Report, SCMP.
Ginza Xiaoma
Branding · SEO · Editorial · Influencer Outreach
An English-language editorial strategy that turned specialist knowledge of Japanese luxury goods into content people actually wanted to read.
Meet Gabrielle.
Gabrielle Doman is a British journalist and communications specialist based in Tokyo, with more than 20 years' experience across journalism, PR, marketing and content. Her work has appeared in The Japan Times, The Independent, Wallpaper, Decanter and Vice, and she has worked with brands including JNTO, JR East, Nike, Clinique, Swarovski and Westin Hotels.
She founded Monkfish Creative to bring a journalist's perspective to brand communications: finding the story, making it interesting and getting it in front of the people who need to hear it.