The Westin Yokohama: MICE Marketing Collaterals

Logo of The Westin Yokohama hotel on a white background.

The Westin Yokohama requested an update to its sales marketing materials.

We created an image-led design to showcase the hotel’s modern, airy spaces and its wellness themes. We introduced its meeting room layouts and specifications, and emphasised the appeal of Yokohama as a MICE destination.

We suggested expanding the brochure from 4-pages to a 24-page showcase of the city, its excellent infrastructure, the hotel’s design, its themes of wellness and how they relate to better meetings and events.

❋ Strategy

To keep the design clean and clear, we used minimal text to focus on introducing Yokohama as a prime MICE location, and highlighting The Westin Yokohama’s wellness-forward approach. 

❋ Copywrting

Aligning with the hotel’s open and contemporary design, we opted for a clean design that let the photography shine. We carefully chose imagery that would be striking across single or double pages.

❋ Design Refresh

We had a short lead-time to finalise this project, so we coordinated with all stakeholders to ensure fast turnaround at every stage. 

❋ Project Management
❋ Japanese Translation

This brochure is intended for both the international and domestic market, so we arranged for professional Japanese translations.

  • Event space with round tables decorated with tall floral centerpieces, set for a meeting or celebration, with wooden paneling and modern lighting fixtures

  • Interior of The Westin Yokohama hotel lobby with large windows showing city skyline and Mount Fuji, modern chandelier, green wall, and sleek furniture.

  • A colorful amusement park with a ferris wheel and a carousel along a river in Yokohama, Japan, during sunset.

  • A luxurious hotel ballroom decorated for an event, with round tables covered with white tablecloths, elegant chairs, tall floral centerpieces with calla lilies, and large screens displaying 'The Westin Yokohama' branding. The ceiling features intricate wooden paneling and modern chandeliers.

  • Images of two hotel event rooms with wooden paneling, lighting, and seating. The left room is set up for a presentation or conference with rows of chairs facing a large screen that reads "The Westin Yokohama." The right room, labeled "Pre-Function Room," has a modern design with tables and large windows, with sample layout diagrams of a grand ballroom.

  • Empty conference room with rows of tables and chairs, glasses on the tables, large windows on the left, and a screen at the front displaying 'The Westin Yokohama'.

  • Meeting room with beige chairs facing a large screen that displays 'The Westin Yokohama'. The room features a wooden ceiling design and soft beige wall paneling, with a long table on the right side and a floor plan diagram at the bottom left.

  • Interior of a conference room with a round wooden table surrounded by beige chairs, a wall-mounted TV screen displaying 'The Westin Yokohama,' and a modern chandelier hanging from the ceiling.

  • A collage of four images showcasing luxurious hotel meeting spaces and outdoor gardens. The top left features a stylish dining area with a long table, pink cushions, and large window with greenery outside. The top right shows a rooftop lounge with trees, round tables, and city skyline view. The bottom right displays an outdoor garden with pathways, trees, and modern buildings. The bottom left contains a paragraph about wellness themes, the Westin Hotel, and its meeting rooms.

  • Three hotel rooms and a living area with modern furniture, large windows with city views, and light-colored decor.

  • A layout of a restaurant menu page with images of breakfast dishes, elegant restaurant interior with bar, bartender preparing drinks, and a formal dining area with modern decor and city view.

  • Interior of a luxury hotel with an indoor swimming pool, sun loungers, and large windows letting in natural light.